journal · manifesto · July 2026
Why we publish the metrics of every project.
In the footer of this site there’s a technical sheet. It isn’t decoration: these are the real numbers from the latest build — performance, accessibility, code weight. When we deliver your site, it will have its own. Public. For good.
Why do this when nobody else does? Precisely because nobody else does. In this market almost every agency says “quality”, “premium” and “bespoke” — words that cost nothing because they can’t be verified. A number can. Google Lighthouse is free; anyone can open it and check whether what they were sold is what they got.
Our delivery standard is fixed: Lighthouse 95 or higher in performance and SEO, WCAG 2.2 AA accessibility, and Core Web Vitals in the green. If one of our projects doesn’t hit those numbers, it doesn’t launch. It isn’t a marketing promise: it’s an exit condition of the process, written into every quote.
Publishing metrics also holds us to account. It’s easy to relax the standard when nobody is watching; it’s impossible once you’ve put it in the footer of every client. That pressure is deliberate — we designed it so we can’t betray ourselves.
And there’s one more reason, the one we care about most: it hands the power back to you. When you buy a website you usually buy blind — you trust pretty screenshots and a smooth sales pitch. With public metrics you can compare, ask and demand. Of us and of anyone else. If this piece makes you ask another agency for numbers before you sign, it has done its job.
— Paola A. González Guerrero · founder, EMPOWR STUDIO