process

Seven phases. Zero magic.

Every phase has named deliverables and an approval gate: you decide when we move on. What’s approved isn’t redone; scope changes are quoted before they’re executed. No surprises on the invoice.

• 00 Discovery Brief, goals and measurable KPIs. We research your market and your competitors before giving an opinion. Output: a document both parties sign.
• 01 Architecture Sitemap, user flows and wireframes. The skeleton is approved before it’s dressed — changing here costs minutes; changing later, weeks.
• 02 Design The visual system applied to your project, with a clickable prototype you can try on your phone before approving.
• 03 Development Custom code, zero templates. Content never depends on JavaScript to exist; motion is a layer, not a crutch.
• 04 QA Functional, accessibility and performance testing. The gates aren’t negotiable: Lighthouse ≥95, WCAG 2.2 AA, green Core Web Vitals.
• 05 Launch Domain, analytics (GA4), Search Console and Google Business set up. Your site is born measurable.
• 06 Growth Optional retainer: maintenance, ongoing SEO and improvements with guaranteed studio hours. Your investment doesn’t rust.

this same process built this site — case EMP–001 documents it phase by phase.