Design and technology studio in León, México. We build brands, websites and platforms for people who mean business — and we publish the metrics to prove it.
see the work(00) — The studio
We believe good taste and good code are not at odds — and that the Bajío can build to an international standard without asking permission.
(01) — Services
Five disciplines, one standard: handmade design, template-free code and the metrics published in your own site’s footer.
brief, KPIs, sitemap and flows approved before a single pixel is designed.
an original visual system, zero templates, a clickable prototype for your approval.
Lighthouse ≥95, WCAG 2.2 AA and green Core Web Vitals as a delivery condition.
structured data, sitemap, Search Console and Google Business set up.
your site’s real metrics, visible. Our quality signature.
categories, variants and search designed to sell, not to get in the way.
payments set up with the fewest possible steps.
confirmations and tracking in your brand’s voice.
GA4 with funnel events from day one.
the same technical and design standard, no exceptions.
we learn how you operate before proposing what to automate.
decisions in writing; the code is never a black box.
working partial releases, approved stage by stage.
your team runs it; we leave it runnable.
post-launch support, included.
market, competitors and the gap where your brand wins.
named routes with a rationale; we converge on criteria, not whim.
contrast-checked colour, typography, logo and its rules.
the document that protects your brand when we’re not around.
business cards, email signature and document template.
we pick ONE process with a clear return; the rest wait their turn.
what gets automated, what stays human, and where the controls are.
connected to the tools you already use.
return is measured, not claimed.
your team understands and controls what the machine does.
(02) — Work
Every case is published with measured metrics — or not at all. Work in progress shows its real status.
03 cases · 01 built in public
EMP—001 · internal case
Our first case study is ourselves: every design decision, every line of code and every metric, from brief to launch. No editing cuts.
EMP—002 · corporate site · in progress
Service integrator in León: brand, catalogue and corporate site with a quoting tool.
EMP—003 · e-commerce · in progress
Strawberries-and-cream gifting brand: identity and online store for elfresal.com.
captures of the prototype in progress — the full case, with measured metrics, is published at close. house rule.
(03) — Process
Every phase has named deliverables and an approval gate. You always know exactly where your project stands — so do we.
live · this site is in phase 04
Brief, goals and measurable KPIs.
Sitemap, flows and wireframes approved.
Visual system and clickable prototype.
Custom code, zero templates.
Lighthouse ≥95, AA and green Web Vitals.
we are here
Domain, GA4 and Search Console.
Maintenance, SEO and ongoing improvements.
If we brag about metrics, we start with our own.
(05) — Journal
The Journal launches in Spanish first — English editions follow. Meanwhile, the work speaks both languages.
manifesto · 07.2026
Technical transparency as a standard, not a slogan.
read (in Spanish) →honest guide · 07.2026
Real market ranges and the questions to ask before paying.
read (in Spanish) →build in public · 07.2026
The technical diary, mistakes included, from brief to launch.
read (in Spanish) →(06) — Let's talk
Then we were already getting acquainted.
replies within 48 business hours
Nearshore-friendly: León, México · remote across LATAM and the US.
